Author Archives

  • Is SEO Worth It?

    Is SEO worth it? Is it worth the investment of time and money? Search Engine Optimisation (SEO) is all about increasing your website’s rankings in search engine results (such as in Google). But just how useful is it for a website to rank first in Google for a given search term or phrase? Is SEO […]

  • The Importance of Outbound Links for SEO

    Over at Search Engine Journal, the question of outbound links has been considered. An outbound link is a link from your website to another website. In short, outbound linking refers to the act of  linking to another website from your website. And the question is, “will it benefit my website in terms of SEO if […]

  • SEO Email Spam

    Have you ever received an email from an “online seo expert” or something along those lines? Receiving such emails is a very common occurrence. Scammers from all over the world (often India) will send an email stating that they will help you with your SEO, or guarantee higher rankings. Many scammers prey on small businesses, […]

  • Why Does SEO Take So Long?

    Why Does SEO Take So Long? Some websites (or more specifically, webpages) increase in rankings in a matter of weeks due to implementing SEO. Most other websites and webpages, however, take on average anywhere from 3 to 12 months. This is especially the case when doing SEO in Sydney. So It can take anywhere from […]

  • SEO Reverse Engineering

    In SEO, reverse engineering is the act of observing the strategies and tactics your competitors are implementing for their website, and applying them to your website. This is achieved by analysing Site structure Content Target words and phrases Backlinks Site Structure Site structure refers to the way in which the pages of a website are […]

  • SEO Guarantees

    SEO is an unpredictable process. That’s why it’s unfair to charge exorbitant fees for a service that potentially yields no valuable result. The Advanced SEO guarantee: I will implement SEO for your website free of charge – until your website ranks highly for relevant, valuable keywords and search queries. If you believe this is suitable […]

  • SEO Pricing: How Much Does SEO Cost in Australia?

    The cost of SEO varies greatly between different SEO Consultants and general SEO service providers. In this post, I’ll try to cover the basics of SEO pricing in Australia. Standard SEO Pricing I have researched the SEO pricing of 20 of my fellow competitors (SEO consultants and agencies). Here’s the range of pricing of their […]

  • Why Did My Website Drop in Google?

    The most common question I come across is, “why did my website drop in Google?” The fact is, your website’s rankings in Google can easily drop. A website can, in a matter of weeks, fall down two or even three pages – if not more. While a drop in rankings is not necessarily always a […]